In recent years, Frito Lay has recognized their local
farmers through a regional and national campaign called “Lay’s Local.” The company
showed their appreciation for the local communities by participating in more
than 50 local market events throughout the country in 2009 which included 30
second commercial spots, national print advertising and thousands of in-store
displays.
Frito Lay reached specific local farmer investors like Brian
Kirschenmann (California), Jack Wallace Sr. and Jack Wallace Jr., (Texas), and
Darrell McCrum(Maine) to illustrate what impact these farmers have had on the
success of the America’s “favorite potato chip.”
Another investor named Nelson Peltz owns 1% of stock in the
company and back in July, he suggested that the company should buy Mondelez
(Oreo cookies). That way PepsiCo can become a “global snack leader” and phase
out the beverage business at the same time. PepsiCo did respond to his idea,
but stated that they wouldn’t be making his idea a reality.
Frito Lay’s most recent investment is in the Compressed
Natural Gas (CNG) industry. In June they opened a fueling station in Beloit,
Wisconsin as a part of their large-scale commitment to alternative fuel. In
2012 Frito Lay submitted a competitive Request-For-Proposal (RFP) to potential
partners, promising to purchase a base volume from each vendor’s station once
it’s built.
The State of Wisconsin and the Department of Energy were also
present at the opening to support Frito Lay’s RFP. This new investment shows Frito
Lay’s continued proactive approach in supporting natural gas and energy as well
as their goal to cut fuel consumption and greenhouse gas emissions down to 50
percent by 2020.
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